Lanzarote, the most easterly of the Canary Islands, is a dry and fairly flat Island whose bizarre landscape has been shaped by volcanic activity for thousands of years. Barren lava fields, volcanic craters and the Fire Mountain itself (in the Timanfaya National Park) still radiate heat from just beneath the surface which adds to the effect of the Martian landscape. In contrast, in parts of the island, which measures only 40 miles by 14 miles, you'll discover regions of green lushness complimented by traditional white washed Canary Island villages and an impressive selection of modern purpose-built holiday resorts fringed by magnificent sandy beaches.

A popular year round destination with European visitors in search of a sunny climate, the island boasts some of the Canary Island's most popular holiday resorts. Puerto del Carmen, Matagorda, Los Pocillos, Playa Blanca and Costa Teguise are the most frequented. Each resort offers a something-for-everyone appeal through its own individual brand of atmosphere ranging from the bright lights and vibrant nightlife of Puerto del Carmen to the quiet relaxation of the southern resort of Playa Blanca.

Best time to visit: All year round. The island enjoys a warm climate 365 days of the year.

Essential experiences: Exploring the Cueva de los Verdes (Jameos del Agua), a memorable system of volcanic caves extending some 3 miles to the ocean; camel trekking up the lava slopes and craters of Fire Mountain (Timanfaya); schooner trips to Papagayo beaches; sightseeing and shopping in Arrecife; hopping on the Ferry to Fuerteventura from Playa Blanca; discovering the pretty inland village of Yaiza, the "best kept in Spain" with its pristine white-painted houses; bagging a bargain at the Sunday market in the old inland town of Teguise.

In a few words, Lanzarote is: White washed houses with green window shutters, Martian-like landscape, magnificent beaches, purpose-built holiday resorts, the Fire Mountain, hot, year-round climate, winter sunshine breaks, timeshare complexes and Brits on the beach.

Whatever your perception of this Canary Island, whether it be a moderate family holiday destination or a guaranteed sunshine retreat, to the millions of tourists that visit Lanzarote year after year, Lanzarote remains one of Europe's most popular holiday destinations and a sun-kissed haven for all.